Beds Digital is an online store that is known for selling beds and bedroom furniture. They offer a variety of quality products, from cozy mattresses to stylish bed frames, designed to help customers create the perfect bedroom space. However, as their business grew, they started facing challenges with their Shopify store. The platform was lacking in online recognition and wanted more of their targeted audience to reach out easily. That’s when Beds Digital reached out to Coder Labs for help.

Problem Statement

Despite their reputation for quality products, Beds Digital faced several challenges that limited their growth potential. The design was outdated and made it hard for customers to find what they needed quickly. The checkout process was also clunky and led to a lot of abandoned carts, which meant lost sales. On top of that, Beds Digital was struggling to get noticed online. They weren’t ranking well on search engines, and their digital marketing wasn’t driving the kind of traffic and sales they were hoping for.

To address these issues, Beds Digital needed a complete overhaul of their Shopify store and a solid marketing strategy. Coder Labs was brought in to revamp the online store and implement a smart marketing plan to help Beds Digital grow their business online.

Project Objective

The main goal of this project was to improve Beds Digital’s Shopify store by making it more user-friendly and updating the design to better reflect the brand’s modern style. Another key objective was to streamline the checkout process, making it quicker and easier for customers to complete their purchases. 

Alongside the development work, Coder Labs aimed to boost Beds Digital’s online presence through targeted digital marketing strategies. This involved optimizing their site for search engines, running ad campaigns, and engaging customers on social media. The overall objective was to increase traffic to the site, turn more visitors into buyers, and ultimately boost Beds Digital’s online sales.

Goals of the Beds Digital’s App

To help Beds Digital achieve their objectives, Coder Labs focused on a few key goals for the Shopify platform and digital marketing:

Improve User Experience: Make it easier for customers to navigate the site, find what they’re looking for, and have a pleasant shopping experience.

Simplify Checkout: Streamline the checkout process so customers could complete their purchases with fewer steps and less hassle.

Boost Online Visibility: Increase Beds Digital’s presence on search engines and social media to attract more customers to the site.

Increase Sales: Use a combination of development and marketing efforts to drive more sales and grow the business.

Key Features Implemented

To accomplish these goals, Coder Labs implemented several important features on the Shopify store, along with targeted digital marketing strategies:

Custom Shopify Development: We redesigned the Shopify store with a fresh, modern look that better aligned with Beds Digital’s brand. We also added custom features like advanced product filtering and personalized recommendations to make shopping easier for customers. 

Improved User Experience: A big focus was on making the site more user-friendly. We organized the site better, simplified navigation, and ensured that the store worked well on all devices, especially mobile.

Streamlined Checkout: The checkout process was simplified to make it faster and easier. We reduced the number of steps needed to complete a purchase and added more payment options, which helped cut down on cart abandonment.

Targeted Digital Marketing: On the marketing side, we created a plan to increase Beds Digital’s online presence. This included:

Search Engine Optimization (SEO): We optimized the site to rank better on search engines so that more people could find it when searching for beds and bedroom furniture.

Pay-Per-Click Advertising (PPC): We ran targeted ad campaigns on Google and social media platforms to attract more potential customers.

Social Media Engagement: We helped Beds Digital connect with their audience through social media marketing, sharing content that engaged their followers and promoted their products.

Development Process

Our development process followed a clear path to ensure everything was done efficiently and effectively:

Planning and Discovery

We started by analyzing Beds Digital’s existing Shopify store and identifying the biggest pain points. We also looked at their marketing efforts to see what was working and where improvements could be made. Based on this research, we created a plan that included all the necessary updates and changes

Design and Build

Once we had a clear plan, our team got to work on redesigning the Shopify store. We focused on creating a more modern and user-friendly design while ensuring the new features would work smoothly on the platform. At the same time, we worked on improving the back-end functionality to ensure everything ran smoothly and quickly.

Testing and Optimization

After the new features and design were in place, we conducted thorough testing to ensure everything worked as expected. We made sure the site was fast, secure, and user-friendly. Based on the test results, we made any necessary tweaks to optimize performance.

Marketing Strategy Rollout

After the site updates were complete, we implemented the digital marketing strategies. We monitored SEO performance, adjusted PPC campaigns to get better results, and kept track of social media engagement to make sure everything was working well. As we gathered data, we fine-tuned our approach to ensure that Beds Digital was getting the most out of their marketing investment.

Results

The results of the project were very positive for Beds Digital:

Better User Experience: The redesigned Shopify store was much easier to use, which led to a lower bounce rate. Customers were spending more time on the site, finding what they needed faster, and enjoying the shopping experience more.

Higher Sales: The streamlined checkout process had a big impact. Customers were completing their purchases more often, which led to an increase in sales. The custom features, like personalized recommendations, also helped boost the average order value.

More Traffic: The SEO and PPC campaigns successfully brought more traffic to the site. Beds Digital’s improved search engine ranking meant that more people were finding them through organic search, and the PPC ads attracted high-quality traffic ready to buy.

Stronger Brand Presence: Beds Digital saw an increase in social media engagement thanks to a consistent content strategy and targeted ads. This helped build stronger relationships with existing customers and brought new ones into the fold.

Conclusion

By combining custom Shopify development with a smart digital marketing strategy, Coder Labs was able to help Beds Digital overcome the challenges they faced. The updates to their e-commerce platform created a better shopping experience for customers, while the digital marketing efforts brought more traffic and increased sales. 

As a result, Beds Digital is now in a much stronger position to compete in the online retail space. Their Shopify store is modern, user-friendly, and optimized for conversions, while their digital marketing strategy continues to drive new customers to their site. With these improvements, Beds Digital is well-equipped to continue growing and serving their customers in the years to come.